Your profile is when you’ll want to be noticeable up against the ocean of competition. Any girl you message has gotten a dozen communications before yours and certainly will get a dozen communications after. You’ll want to provide her a good explanation to wish to read what you penned, you’ll want to intrigue her.
Online dating sites (all relationship, really) is about hooks. In case the profile is boring, bland or barren she’s going to see clearly and forget you very nearly immediately.